WHAT IS WEF?
The World Economic Forum (WEF) is an international organization that deals with global economic and social issues. It was founded in 1971 by Klaus Schwab, who is still president and CEO of the organization today. The idea to create WEF came to him during a trip to India in 1968, where he met with a wide range of industry and government leaders and noticed the lack of a platform to discuss economic and social issues globally.
Hi, everyone! Have you heard about the lipstick
effect? Can you believe that the economic crisis of a country could be revealed
by the increase of lipstick’s sales?
What are the world’s most popular brands? Here’s a top five. My source is Brand Finance, which presents the Brand Finance Global 500 every year. Brand Finance is a global brand assessment consulting firm. It performs financial and marketing analysis to support businesses in their branding choices.
