FIVE CURIOUS FACTS ABOUT TIKTOK

 

What is TikTok?

 

TikTok is a social network born in China with the aim of radically changing the world of social media, offering very different possibilities compared to traditional social networks such as Instagram and Facebook.  TikTok has completed its revolution with 60 second video shots, of all genres.

 

 Here are 5 curious facts about this app

 

 1. Born from the ashes of Musically

 

 Not everyone knows that TikTok was born from the ashes of a previous app called musically.  Just as it happened with musically, even on TikTok it is possible to create short videos with a maximum duration of one minute, taking advantage of a wide choice of musical backgrounds, the use of one's own voice, or the overlapping of music and voice.

  The principle behind TikTok is the so-called "Lip sync", is the possibility of moving the lips in sync with a background sound.

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2. The key to success

  As mentioned, TikTok is undoubtedly the app of the moment, and has acquired more than 1.5 billion of users in 2020.  Active Italian users are well over 6 million, truly incredible numbers for such a new application.

The incredible success of the app was undoubtedly achieved by its ability to make its users the absolute protagonists.

 TiktTok pushes all users to actively participate in the life of the community by not limiting themselves to the usual passive “likes” but by encouraging them to interact with each other through the reproduction of different video formats already proposed, very simple to replicate called ‘trends’. 

One popular trend at the moment is THIS  

 

 3. Not just teenagers, also… mothers and grandmothers!

 Another very interesting element that many people ignore is that TikTok is a very popular social network even among moms and grandmothers.  In fact, they are often involved by children and grandchildren, ending up being convinced to participate in the "challenge" in which all users compete by playing the same video.

HAVE A LOOK AT THIS VIDEO!

 

4. Springboard for new web stars

  As this is an extremely innovative app, TikTok also represents an opportunity to obtain monetary profits.  Obviously you have to have a large following to earn real money but it has happened more than once that TikTok stars have become very popular around the world.

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5. Promotion opportunity for companies

Obviously, being TikTok a widely used social network, it is natural that companies also use it a lot to advertise and make themselves known.  The TikTok audience is very diverse and young and there can be numerous strategies used by companies to exploit the popularity of the social network.

 Some companies sign collaborations with established Tik Toker, create company profiles where they propose content in line with the brand, implement targeted advertising campaigns for a target audience by following the hashtags of the various challenges.  In short, even for Italian companies, TikTok is a real gold mine.

 

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ELISA, 4sc