Monday 14 March 2022

APPLE EVENT - MARCH 2022

 


Introduction

 On 8 March, 2022 Apple presented, like in the previous years, their new products and technologies, so ... I bet you'll have to update your wishlist! What was presented?

 

iPhone 13 new colour



 As last year with purple, Apple this year decided to bring a gorgeous new colour green finish to the iPhone, and if you are a (iPhone) “Pro” user, you’ll also love the wonderful alpine green, a little  lighter and with lucent green sides.

 Discover more about iPhone 13 here

 

iPhone SE, 2022 (third generation)



 

If you are not an iPhone user but you want to start using it, or you just want to avoid spending too much, the new iPhone SE it’s the perfect solution for you!

With A15 Bionic, the chip (processor) used also with iPhone 13, you have no limits, like the most expensive iPhones. In fact, you can use live text to scan for text in a snap, before shooting the photo, and shoot photos with background bokeh (blur) with filters like never before, and, why not, all in real time actions with this performance. After all this, there is also 5G!!! Yes, this little powerful device has 5G, with you can go online at 50 Mbit/s, so, online contents will seem on device and not downloaded from the internet.

To conclude, if you are a new user, or you come back from an old iPhone and you don’t want to spend too much, or you want to keep the home button instead of using the swipe gesture of iPhone 13, this is for you!

Discover more about the new iPhone SE here 

 

iPad Air

  

This is an important year for iPad Air, the thinnest and most compact Apple tablet, because it brings M1, the best Apple chip used on MacBooks and iMacs, that, just for talking, is faster than about all “normal” computers you can buy (more than 700€ Windows 10/11 computers). 

You can use touch and, if you want, you can also add a keyboard with a trackpad, to use it like a mouse instead of a tap, and, if you are a creative person or you want to take handwritten notes, you can use the Apple Pencil 2nd generation, that recharges attaching it to the side of the iPad with a magnet. This iPad comes with the 12MP front camera, that brings “center stage”, a function that keeps people focused on the camera moving in the room, and with the liquid retina display, the all display style, lateral Touch ID, with which you can unlock your device just pressing the power button, and 5G if you buy it with the “Cellular” option.

Discover more about iPad Air here

 

Mac Studio and Studio Display

 


 

For work, or home high performance use, Apple this year created Mac Studio, with M1 Ultra chip. It has, technically, two M1 Max, enclosed together with UltraFusion technology, with SoC (system on a chip), so all the computer needs is packed into the processor, with 20-Cores CPU (a medium computer would have about 8), 48-Cores GPU (normal computer uses an integrated one) and 32-Cores Neural Engine (only Apple computers has it and uses for machine learning tasks, like voice recognition or, more complex, image background recognition and filter adding to it), and, if you are able to do it, you can put together and export a 5K video editing in a snap, like no other computer would make. 

It also has four Thunderbolt 4, to connect high prestation devices, one ethernet port, one professional jack and two USB 3 ports to connect normal USB keys, but… this is only the back! In fact, on the front of this computer there are two USB-C ports and an SD card port, so you can watch your camera photos in a simple way. Since this is a “studio” device, you are able to connect it to four Pro Display XDR and a 4K TV, crazy things! This Mac, then, is made to be used with a “studio” display, so, we can also add a one, that is a 27-inch 5K Retina, with immersive Dolby Atmos speakers system and the fantastic 12MP “center stage” camera.

There would be a lot of other things I could say about it, but I'm sure it's such powerful device I think it could be too much also for me, so, I just want to conclude saying this is the best device you can get as a desktop computer, comparable also to the best gaming computers.

Discover more about Mac Studio here

…and about Studio Display here

 

Conclusion

 


I've always loved watching Apple Events, because they are full of wonderful innovative and creative products that no other company provides. Watching them every year, I always think about these amazing products that have so much power that even tech people like me can't imagine and seems like a dream come true: for example, the new Mac Pro is so powerful that I wouldn't know what to do with it, because it's like a “super-computer”, but it's wonderful to see and think we  have all these new hi- technological devices available for incredible and creative achievements. 

If you want to “dream”, too, have a look here
(or here on YouTube)
Giorgio B., 3sc 

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