MILAN DESIGN WEEK 2021

Do you know that Milan is the capital of Italian Design?

Today Milan is one of the most modern cities in Italy. Over time it has become very important in the Art and Design world. Since the early 80s Milan has had its Design Week, an event that takes place annually. Milan Design Week showcases the latest creations of interior design. It started when some design companies decided to create a place where they could show their projects and design objects.

During the week the  exhibitions are located all over the city where one of the most popular areas is the Brera District, today called Brera Design District.

All this was invitation enough for my cousin and me, so we decided to get train tickets and go to Milan. We left early in the morning so we could have the whole day and the first showroom was Gessi. Gessi is a design manufacturer of luxury baths and kitchen faucets, shower systems and electronically operated taps.

 

I really liked it, because it wasn’t just a big store but  a really cool exhibition! Each element was placed in a unique space created specifically to make it stand out. Add to that that each showroom warmly welcomed the visitors, offering us a drink or something to eat.

One of the best experiences was visiting the “Waw Collection”. In that showroom we found out a new way to perceive the environment.

 

Their design was a curved tubular illuminated glass, which rotating recreated the same effect as the sunlight when it sparkles on the sea water. It was designed for different environments and for each one of the four elements of nature: earth, water, air and fire.

 

On their Instagram page @w_a_w_collection, you can see their incredible creations with your own eyes.

Besides the interior design showrooms we found brands like Bvlgari, Gucci, Dior and Hermès, who exhibited new artistic projects.

 At the Milan Triennale we could also visit the permanent exhibition. We saw many interesting items like the "Pratone" created in 1971 by Giorgio Ceretti, Pietro de Rossi and Riccardo Rosso. It was created to allow users to lie down, fall asleep, have a romantic date or also to teach children how to fall but without hurting themselves.

 

We also participated in an unprecedented exhibition of an emerging Chinese artist.

 

Each of his works took at least three months to be made. His work included various projects such as metal armchairs, which was possible to try.

 

If you are in Milan I recommend you to visit the Duomo and take a walk along the Navigli.

 

It was a nice experience  which made us see things differently. I had no idea there was such a vast world behind the world DESIGN.

Alessandra, 3sc