EVERYTHING YOU NEED TO KNOW ABOUT APPLE

 

Everyone knows “Apple” as a successful brand, but for many people this is a real life style. It could be considered a luxurious brand, its products are very expensive but, at the same time, it demonstrates to be a smart and qualitative brand which every year amazes specialists and fans with its products.

 

Apple was founded by Steve Jobs -   Steve Wozniak - and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. In few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984.

In 2000, Jobs regained leadership status, becoming CEO. Apple returned to profitability under the revitalizing Think different campaign, as he rebuilt Apple's status by launching the iMac in 1998, opening the retail chain of Apple Stores in 2001.

In January 2007, Jobs renamed the company Apple Inc., reflecting its shifted focus toward consumer electronics, and launched the iPhone to great critical acclaim and financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.

 

Apple's worldwide annual revenue totalled $274.5 billion for the 2020 fiscal year. Apple is the world's largest technology company by revenue and one of the world's most valuable companies. It is also the world's third-largest mobile phone manufacturer after Samsung and Huawei. In August 2018, Apple became the first publicly traded U.S. company to be valued at over $1 trillion and just two years later in August 2020 became the first $2 trillion U.S. Company.

Apple is a partner of (PRODUCT)RED, a fundraising campaign for AIDS charity. In November 2014, Apple arranged for all App Store revenue in a two-week period to go to the fundraiser, generating more than US$20 million, and in March 2017, it released a Red iPhone 7. During the COVID-19 pandemic, Apple's CEO Cook announced that the company would donate "millions" of masks to health workers in the United States and Europe.

 Francesco P., 4sc