What are the world’s most popular brands? Here’s a top five. My source is Brand Finance, which presents the Brand Finance Global 500 every year. Brand Finance is a global brand assessment consulting firm. It performs financial and marketing analysis to support businesses in their branding choices.
In the ranking there are the most valuable brands in the world, that is, they produce an important economic value, analyzing more than 5,000 brands.
In particular, we will talk about 2020, a year marked by the COVID-19 pandemic and its consequent economic impact.
It is curious to know that the top five places are occupied by the same brands as the previous year. Are you curious to know?
1. Amazon: $220,791 billion
In first place there could only be Amazon, the largest e-commerce company in the world, with a value of 220.791 billion dollars.
For the third year in a row, the company manages to retain its title as the most valuable brand globally.
Jeff Bezos founded Amazon in 1994. Today he is one of the richest men in the world.
Initially the project consisted in selling books online all over the world. Amazon after a slow start then began to grow strong. He decided to enter the Stock Exchange in 1997 and within a short time the company had grown, arriving in Europe.
From books he switched to selling consumer electronics, CDs, household utensils, movies, toys, software and video games. He created Kindle, the electronic book reader. Then it began to offer several services such as Amazon Marketplace, Amazon Web Services, Prime, Alexa, Create Space, in 2017 it even bought Whole Foods Market.
Bezos has found a way to enter every sector of the market, offering virtually everything that is required by customers.
2. Google: $159,722 billion
Google was born in 1997 from the idea of Larry Page and Sergey Brin, two young PhD students from Stanford.
The search engine was created with the aim of organizing all the world’s information and making it available and useful for everyone.
The project initially consisted of the digital cataloguing of the bibliographical material in the possession of the University, the Stanford Digital Library Project (SDLP). They developed the pagerank algorithm that even today is the basis of searches made through Google.
Their first location was in a garage of their mutual friend Susan Wojcicki, who later became Google’s first marketing manager.
Thanks to the various funds, they managed to accumulate a lot of money that allowed them to move to Palo Alto in 1999. In 2003 their permanent home was at 1600 Amphitheatre Parkway in Mountain View.
In 2004 Google made its entry into the Stock Exchange, this brought him a lot of money. Google employees who were also paid with company shares later became millionaires.
Like the most important companies, Google made several investments and acquisitions over the years, such as YouTube, doubleclick and Waze.
Google is in effect a multinational of hi-tech, in addition to offering the search service, provides services such as Gmail, Google Drive, Google Earth, Picasa and Google Fiber.
The company is also interested in the automotive sector, their goal was to make cars that can drive themselves. In 2015 he produced the first prototype of an electric car, without steering wheel and pedal, capable of reaching a maximum speed of about 40 km/h.
Given all the interests and commitments of the company in different sectors, including virtual reality and artificial intelligence, Larry Page and Sergey Brin thought it right to found Alphabet, where all the companies and all the economic interests are collected insidefinancial Google.
3. Apple: $140,524 billion
The Apple company was founded in 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak, the creator of the "Blue Boxing".
Jobs and Wozniak were schoolmates who shared a passion for electronics. The first computer was made in 1976 and was called "Apple I", from that moment on other projects such as Macintosh, iPod, iPhone and iPad that assured him the conquest of a wider market.
In 2001, the first Apple Store was opened, which then spread throughout most of the world. Steve Jobs died of a serious illness in 2011, but shortly before he left his position as CEO in the company to Tim Cook.
The first iPhone debuted in 2007, forever revolutionizing the world telephony market.
Within a few years, Apple has managed to become and establish itself as one of the most important companies in the industry.
4. Microsoft: $117,072 billion
The Microsoft Corporation was created in 1975 by Bill Gates and Paul Allen.
With Microsoft begins the history of technology that has led to great results and today we witness it.
Gates and Allen for Micro Instrumentation and Telemetry Systems developed Basic, a programming language compatible with the Altair 8800.
After that they decided to start their own business and create Micro-Soft, that is, microcomputers and software. They continued to work on the new Basic language that led them to develop other projects such as the Microsoft Windows operating system that we still use today.
The company grew so much that it began to open offices all over the world as in Japan and Europe, where the first one was opened in Belgium.
Thanks to Microsoft, computers and programs have become familiar tools for everyday use, changing the lives of users.
Over the years it has done nothing but grow, investing for example in automotive and in various companies such as Skype and creating new products such as the Xbox console.
5. Samsung Group: $94,494 billion
Samsung, a Korean company, today is the world’s leading manufacturer of smartphones.
The company was founded by Lee Byung-chull in 1938, initially marketing noodles and smoked fish in Beijing, China. Only after many years, around the '60s, he worked on consumer electronics, producing for example televisions, telephones, computers.
Several manufacturing divisions emerged, including Samsung Electro-Mechanics, Samsung Semiconductor & Telecommunications, Samsung Electronics Devices, and Samsung Corning.
This economic group has laid the foundations for building the company we know today. After Lee Byoung-chull’s death, Samsung’s operations were divided into four independent companies, so now there are Shinsegae Group, Samsung, Hansol Group and CJ Group.
In all these years he has experienced several crises but this has not prevented him from growing stronger and stronger.
In addition to electronics, Samsung focused on heavy industries and petrochemicals.
Today, Samsung mainly deals with electronics, mobile telephony and biopharmaceuticals. Over the years he has made several acquisitions of companies, such as Harman Kardon and Viv, which have allowed him to grow and propose cutting-edge products.
Cristiano, 3sc
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