MILAN FASHION WEEK

You’re interested in fashion but you couldn’t see the Milan Fashion Week?!? Well, make sure to read the whole article so as not to miss your second chance to know what happened. If, instead, fashion is not your passion, well … you might learn something new!

MFW took place in Milan between the 19^th and 25^th of September. For those who don’t know how fashion shows work I’m gonna tell you that were presented just SS’019 (Spring/Summer 2019) collections. So if you were interested in autumn or winter clothes you’re late because for those collections there was another MFW previously, in February.

The brands

The collections were more than 160. Major brands from all over the world were presenting clothes for the new season and I can proudly say that lots of them were Italian. Some of them were: Prada, Versace, Salvatore Ferragamo, Fendi, Gucci but also Dior, Moncler (with the new collection “Genius”), Alberta Ferretti, Etro... Part of the fashion show was also dedicated to emerging brands such as Manfredi Manare, Pardo Hats and Fakbyfak.

The guests

During the Fashion Week a lot of VIPs usually go to Milan and see what’s new about their favourite brands, so they show up wearing clothes designed by the brand which is presenting in that moment. It’s very common for them to meet each other and, when it happens, they take the opportunity to take photos and share them on Social Networks. For example, we saw American singers Cardi B and Stevie Wonder at Dolce e Gabbana’s presentation, Rita Ora and Nicki Minaj at Versace’s and Fendi’s, Cara Delavigne and Italian singer Ghali at Emporio Armani’s…

From left to right Versace front row seats: Luke Evans, Rosie Huntington-Whiteley, Rita Ora, Nicki Minaj, Chiara Ferragni, Fedez, Sabrina Carpenter, Leona Lewis.

Mauro Icardi and Wanda Nara for Armani

Madelaine Petsch for Prada

Robbie Williams also introduced Emporio Armani’s collection at the Emporio Armani hangar at Milan’s Linate Airport…

Curiosities

Change of ownership

In the last days of MFW there were some rumors about the possibility to see Versace on sale. No one expected it but on 25^th September American brand Michael Kors bought the Italian company for 1.83 billion euros. Since then Michael Kors Holdings Limited has changed its name in Capri Holdings Limited which owns the three brands Michael Kors, Jimmy Choo and Versace. Versace family will invest part of the money in the new group’s stocks and Donatella Versace will still be the Creative Director of the company that bears her name.

A brand for haters

Singer Nicki Minaj actually wasn’t in Milan just for fun. She presented with Renzo Rosso her own Diesel collection: “Haute Couture”. This name comes from a play on words which completely changed the meaning from “Haute Couture” to “Hate Couture”.

Hope you enjoyed this article. This time I particularly loved writing because fashion is one of my favourite hobbies.  Don’t forget to leave your comments below and let us know what your thoughts are.

CORRADO